Our Story

Built by hikers, for hikers

Thru was born on the trail, from the frustration of trying to document an incredible journey while exhausted at the end of each day.

The Origin Story

It started on mile 500 of the Pacific Crest Trail. After hiking 25 miles through the Mojave Desert, setting up camp in the dark, and finally crawling into my sleeping bag, the last thing I wanted to do was spend 20 minutes writing in a paper journal.

But I knew if I didn't write it down, I'd forget. The incredible sunrise over the San Jacinto Mountains. The trail magic at mile 478. The fellow hiker who shared their last Snickers bar when I was bonking hard.

My smartwatch already knew how far I'd hiked, how much I'd climbed, and how poorly I'd slept. Why was I manually writing all that down? Why couldn't I just rate my day, snap a photo, and be done?

That night in my tent, exhausted but unable to sleep, I sketched out the first version of what would become Thru. An app that does the heavy lifting so hikers can focus on what matters: the trail, the views, and the people they meet along the way.

Our Values

Everything we build is guided by these core principles

Trail-First Design

Every feature is designed with the trail in mind. Offline-first, battery-efficient, and built for the backcountry.

Preserve Your Memories

Your thru-hike is a once-in-a-lifetime experience. We help you capture and preserve those memories forever.

Effortless Simplicity

After a long day on trail, journaling should be easy. We do the heavy lifting so you can focus on the adventure.

Community Connection

Thru-hiking is about the people you meet. We help you stay connected with your trail family.

Our Mission

We believe every thru-hiker deserves to have their journey documented without adding another chore to an already demanding day. Our mission is to make trail journaling so effortless that you'll actually do it.

When you finish your hike—whether it's a weekend trip or a six-month thru-hike—you'll have a complete record of your adventure. Every mile, every photo, every memory, safely stored and beautifully presented.

Coming Soon

Thru is launching soon. Stay tuned for updates!

Contact Us

Have questions or feedback? We'd love to hear from you.